These videos were created for Go for the Gold, the largest student recruitment event at OU. They were utilized for paid social campaigns and inspired visuals for the other elements of the campaigns including digital ads and print materials.

ABOVE:

The goal of this video was to use an engaging hook combined with eye catching, trending visuals to appeal to young prospective students and peak their interest in the event. To create this video I took stills from footage, printed them out, drew on them, and scanned them back into the computer to create a stop motion effect. I also cut out graphics, photos, and letters from magazines to layer for titles and additional visuals. I utilized a scanner to create textured backgrounds and transitions, such as the paper unwrapping.

Editor, Animator: Sarah Griffith

Audio Production: Jon-Paul Bakaric

BELOW:

Inspired by Freaks and Geeks, this video featured the orientation group leaders who were able to showcase their unique style, interests, and personality. The goal of this video was to lean into the vintage and nostalgic trends that are popular with prospective younger students.

Director, Cinematographer, Editor: Sarah Griffith

Producer, 2nd Cam Op: Jon-Paul Bakaric