This commercial series focuses on Oakland’s four brand pillars: immersive learning, best in class, economic impact, and community asset. These commercials were run as part of a larger digital campaign for general brand awareness. A separate feature series was created off of these commercials in order to dive deeper into the stories of the students highlighted.

Cinematographer, Editor: Sarah Griffith

Producer, AC, Audio Production: Jon-Paul Bakaric

PA: Ashley Perry

VO: Gavin Carcamo, Faith Green, Ashley Perry, Horiatiu Zglimbea

Additional Cinematography: Jon-Paul Bakaric, OU Video Services